Brand Identity
Brand Guidelines That Keep Your Business Looking Consistent
A clear, practical guidelines document that keeps your brand consistent everywhere, designed for UK small businesses.
What Is Included
- Logo usage rules including spacing, sizing and what to avoid
- Primary and secondary colour palettes with values for screen and print
- Typography system with hierarchy and example layouts
- Photography and imagery direction with do and do not examples
- Tone of voice notes with sample words and phrases
- Light layout principles for social media, print and web
Why This Matters for Your Business
Without guidelines, every new designer, intern or printer makes a slightly different version of your brand. Logos get squashed, the wrong fonts sneak in and your colours never quite match.
These small slips add up. Customers stop recognising you at a glance, and your brand feels less professional even though the underlying work is strong.
A clear brand guidelines document fixes that. Anyone working on your brand has the same reference point, so your visuals stay tight and your business looks consistent everywhere it appears.
How It Works
- 1
We review your existing assets and any inconsistencies across channels.
- 2
We document logo, colour, typography and tone rules in a clear guideline.
- 3
We hand over an editable PDF along with all source files for future updates.
Common Questions
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Book a free discovery call. No hard sell. Just an honest conversation about what your business needs.